The Power of Remarketing

Today we are covering a topic that matters to every business owner out there: the power of remarketing. We hope you find it useful. So, why is remarketing so important?

Let's picture a scenario. You need a new pair of jeans, but you don't have time to go from store to store, so you decide to see what's available online. You browse a few online stores and find the perfect pair: unique, one of a kind, exactly what you wanted.

You are just about to enter your details and place the order when your child walks in and asks for help with homework. You close the website and leave the shopping for later. Time goes by, and you get buried in work. You have forgotten all about those unique jeans, BUT they haven't forgotten about you! You see them everywhere, and ads for them pop up in every app you open. That is remarketing!

If your goal is to maximize sales, increase sign-ups or build brand awareness, remarketing is one of the best ways to get there. So, what are your options?

1. Search ads

Remarketing in search results (SERPs) lets you target people who have not only visited your website, but have also searched for specific keywords on a search engine. That is powerful, because when the websites you visited use remarketing, you see ads for exactly the things you are looking for.

2. Display banner ads

According to Google, its Display Network reaches over 90% of internet users worldwide. With it, you can show banner ads to people who have visited your website in the past.

3. Facebook retargeting

You have surely heard the phrase "boost a post." Boosting is one of the fastest ways to reach more people on social media. That is true, but we recommend a better option: retargeting the people who have already visited your website. All you need to do is install the Meta Pixel (formerly the Facebook Pixel) on your site. It lets you track your website visitors and build a campaign around them.

4. Email retargeting

This is remarketing's most powerful weapon.

Why?

If you forgot about the unique jeans from our example, a well-timed, targeted email will remind you to complete your purchase!

Remarketing is part of the bigger picture of Google Ads. We take a closer look at how it works in Google in our article on Google remarketing.

Whichever option you choose, you can be sure that remarketing is one of the most effective ways to reach people who have already shown interest in your website. Don't wait, put it to work for your business! Our team at GetSEO is always here to help.