Redirects · robots.txt · Crawl budget · URLs · Sitemaps
Technical website analysis
A technical SEO audit uncovers the hidden issues holding your site back — broken redirects, crawl waste, messy URLs and more — so search engines can find, understand and rank every important page.
Technical SEO analysis is a set of detailed tactics and methods that let us trace the technical aspects of your site and uncover the gaps that need clearing. No website is perfect — and because search engines keep evolving their requirements, ongoing review is essential.
Do I need a technical analysis?
Gaps can always be found, so a regular technical analysis of your site is recommended. It's also the very first step our SEO specialists at GetSEO take for you.
It lets us learn the current state of your site and identify exactly which problems need solving before any optimization begins.
Main areas of a technical analysis
Redirects & 404 errors
Redirects matter for both user experience and SEO — they send visitors (and search-engine bots) from an old URL to a new one when the original no longer exists. Neglecting them can cost rankings and frustrate users.
Every website has a robots.txt
Robots.txt is a short text file that tells search-engine bots which pages to crawl and which to skip. Used correctly, it points crawlers to your important pages and spends crawl budget efficiently.
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What is crawl budget?
To crawl your pages one by one, Google's bots have a crawl budget — the number of URLs the engine visits during each session of your site. It can vary, but stays relatively stable.
The engine also sets a crawl-rate limit — requests per second the bot makes. Respond fast and the limit rises; load slowly or throw errors and the bot lowers it. Problems appear when a site has many pages but a limited crawl budget, so bots take far longer to cover it.
URLs — useful for search engines
Well-structured URLs help both search engines and users by hinting at what a page contains. Following Google's guidance, we aim for short, clear, specific URLs — readable words instead of long ID numbers — with the main keyword present, signalling what the page is about.
Sitemap — the map of your site
An XML sitemap lists all the important pages of your website in one file, helping bots find them in one place rather than only through internal links.
It helps search engines crawl your site more efficiently and understand its structure, showing Google which pages you consider a priority and giving extra detail about them.
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What people ask us most
Do I need a technical analysis of my website?
No website is perfect, and search engines constantly change their requirements — so issues always appear over time. A regular technical analysis finds and clears them, protecting your rankings.
Who is a technical analysis for?
Any website that wants to rank and perform well. It's the first step our SEO specialists take, revealing your site's current state and the problems to solve — whatever the platform or size.
How often should a technical SEO analysis be done?
Regularly. Search engines keep evolving and small issues accumulate, so periodic analysis keeps your site healthy and visible.
What is crawl budget?
It's the number of URLs a search-engine bot crawls per session. A fast, reliable site raises the crawl rate; a slow or error-prone one lowers it. It matters most when a site has many pages.
What does a technical analysis cost?
Every project gets an individual quote after we review your site. We start with an audit and a clear list of recommendations.
What does a consultation involve?
We review your site's technical health and explain what needs fixing and why, so you can make informed decisions about the next steps.
We create a personalised offer tailored to your needs
Tell us about your project and we'll get back to you with a bespoke proposal.